MB-220T00: Dynamics 365 Customer Insights – Journeys

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About Course

The MB-220T00: Dynamics 365 Customer Insights – Journeys course is designed to equip learners with the knowledge and skills to implement, manage, and utilize the marketing capabilities of Dynamics 365 Marketing. Throughout the course, participants will learn how to set up and manage Dynamics 365 Marketing, ensuring they can effectively configure marketing settings, handle domain authentication, and adhere to email best practices and GDPR regulations.Learners will gain hands-on experience in managing customers, creating marketing forms and pages, developing targeted segments, and managing subscription centers to comply with double opt-in requirements. They will also dive into creating and managing both outbound and real-time marketing emails, customer journeys, and strategies for managing events and webinars.The course delves into creating surveys with Dynamics 365 Customer Voice and analyzing marketing insights, providing learners with the tools to evaluate marketing initiatives and interpret analytics. By the end of the course, participants will have a comprehensive understanding of how to review event and survey results, positioning them to drive successful marketing strategies using Dynamics 365 Marketing.

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What Will You Learn?

  • Set up and configure Dynamics 365 Marketing for organizational needs, ensuring proper domain authentication and adherence to email best practices and GDPR compliance.
  • Effectively manage accounts, contacts, and leads within Dynamics 365 to build and maintain a robust customer database.
  • Create and manage marketing forms and pages to facilitate lead generation and customer interaction while adhering to internet marketing standards.
  • Develop targeted customer segments and manage subscription centers, incorporating double opt-in processes to maintain data integrity and comply with consent regulations.
  • Design and implement marketing emails and journeys for both outbound and real-time marketing strategies, enhancing customer engagement.
  • Utilize Dynamics 365 Marketing tools to create and manage on-site and webinar events, promoting participation and leveraging advanced event management features.
  • Create and distribute surveys with Dynamics 365 Customer Voice to gather actionable feedback and improve customer experiences.
  • Analyze marketing data using Dynamics 365 analytics tools to evaluate the effectiveness of marketing initiatives and real-time marketing analytics.
  • Utilize the marketing calendar to plan and review marketing activities, ensuring strategic alignment and resource optimization.
  • Interpret event and survey results to measure success and identify opportunities for optimization and increased ROI.
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