Introduction to Fast-Moving Consumer Goods

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About Course

Exposure to dynamic career opportunities, rapid career progression and the opportunity to work in innovative product development make the FMCG industry lucrative for job seekers. Enhance your knowledge and understanding of this industry with our Introduction to Fast-Moving Consumer Goods course.

The course is designed to help you understand the essential aspects of fast-moving consumer goods. Then, the course will educate you on the marketing strategies used in FMCG industry. You will also receive lessons on the sales and distribution process of FMCG. The course will also include modules on retailing and e-commerce techniques used in this sector. By the end of the course, you will gain an overall knowledge of this ever-growing industry.

You will also receive a CPDQS-accredited certificate of achievement. This certificate will enhance your employability in the relevant job market. Join now!

Certificate of Achievement

After completing this course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates & Transcripts can be obtained either in Hardcopy at USD 19.18 or in PDF format at USD 15.34.

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What Will You Learn?

  • Get an overview of the fast-moving consumer goods industry
  • Familiarise yourself with the FMCG marketing strategies
  • Learn about the sales and distribution process of FMCG
  • Gain in-depth understanding of retailing and e-commerce
  • Learn about the current trends and future of FMCG

Course Content

Module 01: Introduction to FMCG Industry

  • Introduction to FMCG Industry
    00:00

Module 02: FMCG Marketing Strategies

Module 03: Sales and Distribution in FMCG

Module 04: Retailing and E-commerce in FMCG

Module 05: International FMCG Market

Module 06: FMCG Industry Trends and Future

Module 07: Case Study – Coca-Cola’s Marketing Strategy

Certificate and Transcript